Minus ten points if you don't know why a literature blog would be called white whale. Time to brush up on that vital life skill, 19th century American fiction!
Herman Melville's MOBY DICK is a fabulous novel, and will grow your brain if you read it.
Besides, poor Melville had a rough life, his later works attracting headlines such as HERMAN MELVILLE CRAZY and eventually he died in obscurity, his talent unrecognised. Give him a break.